Archives du Festival

Five Senses, One Band, A Totally Connected Brand Identity


A crazy experience at the crossroads of design, party and technology were festival-goers found themselves at the centre of this brand-new image.

For its 2018 edition, the Festival International de Jazz de Montréal deployed a 100% connected brand identity based on the senses and emotions of its fans.

 At the very end of the 2017 Festival, during a completely unique show featuring the Montreal group Busty and The Bass, the crowd’s five senses – sight, hearing, touch, smell and taste – were captured by sensors. The data thus collected enabled us to develop the visual identity of the 39th edition of the Festival.


Agency: Bleublancrouge

Design: Baillat Studio

Event: Festival team, Robocut studio, Serge Maheu, Maxime Damecour

Declination of design: L'Équipe Spectra