A brief history of Montreal’s huge annual love-in.
By now, the resounding success of the Festival International
de Jazz de Montréal is self-evident. But it’s been almost
three decades since what became the biggest festival in the world was
little more than a twinkle in the eye of founder Alain Simard,
whose unshakeable belief in the event finally made it a reality — as
is often the case with innovators such as he.
Back then, the passionate music lover had already
brought the likes of Chick Corea, Larry Coryell, John Lee Hooker,
Weather Report, Dave Brubeck, Muddy Waters, Sonny Terry
and Brownie McGee to town through his association with Kosmos
Productions. He’d travelled to New York with Denyse McCann
to discuss the festival project with Georges Wein, founder of
the esteemed Newport Jazz Festival. And then came a visit to the Vermont
Jazz Festival with new partner André Ménard with
whom he had just launched the company Spectra-Scene. Because what Alain
really wanted was to “launch a jazz festival of truly international
scale. A festival that would bring thousands of American tourists to
Montreal,” as he wrote on his first grant application in 1978,
an application which was refused, incidentally, as were others until
the 3rd edition of the Festival in 1982.
Despite initial disinterest from governments, Alain
and Spectra associates André Ménard and Denyse McCann
didn’t give up, going ahead with a press release in early 1978
to announce the launching of the Festival International de Jazz de
Montréal. But they didn’t just wait around for it to happen:
to prove their point, they went ahead to produce jazz and blues shows
featuring the biggest names in the biz, including Charles Mingus,
Jean-Luc Ponty, B.B. King, Oregon, Bill Evans, James Cotton
and Gary Burton. In the spring of 1979, when the 1st edition
of the Festival was announced only to be cancelled 3 months later
for lack of financing, they remained undaunted, launching shows at
the Théâtre St-Denis featuring Keith Jarret and some
young guitarist named — wait for it! — Pat Metheny.
Finally, in the summer of 1980, thanks to Alain De Grosbois
of CBC Radio and the sale of TV broadcast rights to Radio-Québec,
the first Festival International de Jazz de Montréal actually
took place on Île Sainte-Hélène. Featuring
Chick Corea, Gary Burton, Ray Charles and Vic Vogel,
the event was enthusiastically attended by what then seemed a huge
12,000 visitors. But the Festival had nonetheless already established
the magical format that secured its future success, creating an easy-going
atmosphere conducive to partying and musical discovery where international
names in jazz rubbed shoulders with local talent. There was an abundance
of eclectic programming and free shows and even a roaming Dixieland
band direct from New Orleans to keep things hot on the Festival
site. Even back then, the essential details of the ultimate Festival
formula were established, with an official free yearly program, a membership
card and even a black T-shirt with the famous Festival logo on it.
The baby grew up fast, doubling in size and becoming
an autonomous non-profit corporation. Starting with the 3rd Edition,
the Festival began to receive the support of its first sponsors, re-locating
the party to St.Denis Street, Montreal’s “Latin Quarter”,
although it quickly outgrew that location as crowds increased yearly.
Attendance grew in proportion to the big names coming to town, and
public enthusiasm for the event was matched only by that of the stars,
including Miles Davis, Ella Fitzgerald, Stéphane Grappelli,
Pat Metheny, Astor Piazzolla, Oscar Peterson, Dizzy Gillespie
and Sarah Vaughan. By its 5th anniversary, the Festival
was already touted by both journalists and musicians from abroad as
the best in the world, serving as an international springboard for
local musicians, too, through its Concours de Jazz (jazz competition).
Things were moving fast: André Ménard took over
programming from Simard, who was succeeded by Charles Joron as
production director. Luc Châtelain took charge of administration
and Denyse McCann took the helm of commercialization, finally
joined by Jacques-André Dupont, in marketing, and Jacinthe Marleau
for government relations.
1987 was a turning point: after a financial crisis
threatened its very survival, the Festival finally received the support
of Montreal City Hall and entered into partnership with Alcan and Labatt Bleue,
breathing new life into the event and adding more activities to locations
on St.Catherine Street. In July 1989, the event found its permanent
and official home in the heart of downtown, becoming a global village
centring around Place des Arts and the Complexe Desjardins, but spreading
out into nearby streets, as well. Closed to traffic, the downtown center
was now magically transformed, visited annually by tourists from around
the world. Ten concert halls offered indoor shows to paying audiences,
and another ten exterior stages provided free entertainment for the
masses, bound by a strict policy of quality at no charge, and
also no direct commercial solicitation. People were free and secure
to move at will about the site, immersing themselves in musical and
cultural discovery. And thus began what can only be described as a
social phenomenon, when crowds from anywhere and everywhere began to
gather daily, united in musical celebration as if for Sunday mass,
but with master musicians from around the world as their officiating
priests.
For its 10th anniversary, more than
a million people — and a new record — showed
up for the Festival, now recognized globally as among the best attended
and most appreciated musical events anywhere. The Oscar-Peterson Award
was created to annually honor the best Canadian performer and, for
the 15th anniversary, the Miles-Davis Award was established
to reward innovation on an international level. The Special Big Event,
mid-way through the Festival, had also become a Montreal tradition,
a popular event that attracted an average of 100,000 visitors
to the downtown area for a free mega-show by the likes of Urban Sax,
Pat Metheny and South African Johnny Clegg. Then, in 1995,
almost 200,000 showed up to pay homage to the music of Cirque du Soleil
and its composer René Dupéré! In all, that
year the Festival boasted some 1.5 million spectators (of whom
a full 20% were from out of town) and who together dropped at least
$100 million as they passed through! The event became family-oriented,
as well, adding the Parc musical for kids and the Petite école
du Jazz to initiate youngsters to the rhythms and instruments
of jazz, with the Festival’s mascot, “Ste-Cat,” never
far away.
For its 20th anniversary in 1999,
the Festival enjoyed a number of special celebrations and several TV
broadcasts, consolidating its international position as the biggest
musical event anywhere. For that occasion, we announced the creation
of the Ella-Fitzgerald Award to annually honor jazz vocalists, and
also launched CD and DVD collections to be distributed internationally
by Universal. To hail in the 2000 edition, a huge party at the
Palais des Congrès culminated with a farewell concert by Oliver Jones
as he went into retirement. Now sponsored by General Motors Canada,
the Festival International de Jazz de Montréal, even after so
many prizes and honors on an international scale, was named the 15th most
admired company among Quebeckers, according to a poll conducted in 2001.
In 2003, president and founder Alain Simard was honored as
the “most influential personality in the cultural sector” by
the daily La Presse. The Festival launched its annual
art gallery, too, presenting exclusive works by Miles Davis, Riopelle,
Tony Bennett, Frédéric Back and official festival
artist Yves Archambault, among many others. A temporary radio
station, Radio-Jazz was launched, whetting Montrealers’ appetite
for a year-round jazz station. And because the Festival was committed
to remaining non-profit, organizers began to re-invest any surpluses
in the presentation of a popular series of concerts Jazz All-Year
Round, faithful to its mandate of promoting jazz music both from
home and abroad.
The Festival International
de Jazz de Montréal now annually offers about 500 concerts,
of which three-quarters are free of charge, hosting about 2000 musicians,
give or take a few, from over 20 countries. About 2 million
visitors come from all over the planet to an event has become THE international
jazz rendez-vous and a laboratory for the creation of new talent, most
recently contributing to the successes of artists such as Diana Krall
and Norah Jones.
Much more than surpassing the wildest dreams of its
founders, the Festival International de Jazz de Montréal has
become an event for the history books.
2000

Starring some of the greatest jazz musicians of yesteryear and of today, from
Louis Armstrong to John Zorn, the 21st edition
of the Festival International de Jazz de Montréal reaped a remarkable
artistic success, as well as an unprecedented popular appreciation.
To wit, during the eleven days of the Festival, over 100,000 spectators
came to one or the other of the 127 concerts and events scheduled
in the indoor programming component. 26 of these concerts were
sold out, half of them featuring Canadian musicians. In spite of some
of the worst weather conditions in its history, the public turnout
to the 300 outdoor events was more than satisfactory, with assistance
figures estimated at 1.6 million festival-goers. The Grand Événement
General Motors, celebrating the 500 th anniversary of
Brazil and starring Timbalada, attracted more than
225,000 spectators, breaking all previous records for that event
set by the Festival. The gigantic Brazilian free outdoor celebration
greatly added to the Festival's international fame, as it was televised
live in the Americas, then broadcast at a later date the world over
by TV5. The success of the 2000 edition was also due to the financial
surplus generated through its activities, which hadn't happened since 1995,
and which went toward eliminating the Festival's deficit. In generating
increased sales on site, as well as record box office sales to the
tune of three million dollars, also a first in its history, the Festival
set down strong foundations which will ensure its brilliant future,
with renewed support from its partners, private and public, this year
notably that of General Motors Canada, the Festival’s official,
presenting sponsor. With a more festive, more family oriented outdoor
site, increased security and street entertainers that attracted bigger
crowds, perambulators for young children, the new du Maurier stage,
the important presence of Louisiana, whose most illustrious son, Louis Armstrong,
was the focus of celebration in 2000, new rest areas and improved
food services, as well as the return of Radio-Jazz Bell, we can
state without a doubt that nothing was left to chance in order to please
the thousands of festival-goers. Finally, as hundreds of visitors remarked
on, the great variety of artistic choices, the many surprises and musical
discoveries, the security of the site, the welcoming atmosphere, were
especially appreciated this year. As for the concerts, those in the Invitation series
warrant to be underlined, as carte blanche was given to Dave Holland and
Jim Hall; other concerts well worth mentioning:
Brad Mehldau, Dianne Reeves,
Ray Brown, Bill Frisell,
Charlie Haden, and Shirley Horn.
Magical moments were also shared
with the likes of Patty Smith, Maceo Parker,
Jay-Jay Johanson, Ranee Lee in
"Dark Divas", Medeski Martin Wood
and friends, and John Zorn. Intensity
was the buzzword during the performances by Arturo Sandoval,
Holly Cole, John Pizzarelli,
and Al Jarreau. As for the revelations and favourite
shows of artists performing for the first time ever in Montreal at
the 2000 Festival, names that immediately come to mind include
Avishai Cohen,
the Italian Instabile Orchestra, Enrico Rava,
and the Fresu Quintet in "Shades of Chet",
Lenine, Marc Ribot y Los Cubanos Postizos,
and Marcio Faraco, as well as Erik Truffaz,
Rockie Charles, Orishas,
Milton Esteban, P18, Mukta,
Bernard Primeau,
and Jonas & The Blues Blooded. Les
Soirées toniques du Maurier, dedicated to
ska, managed to enthral a vast public. Also worthy of mention are
creations such as Charles Papasoff 's "Catharsis
II", which opened the Festival, as well as the mesmerizing
evening presented by Lorraine Desmarais, accompanied
by three other great pianists from Quebec, François Bourassa,
James Gelfand,
and Vic Vogel. And not forgetting Angèle Dubeau
and La Pietà,
performing works by Dave Brubeck who, in the
second part of the evening, joined them on stage with his quartet.
And what a magnificent double bill is was, when two leaders of ex-group UZEB,
Michel Cusson and Alain Caron,
decided to join forces once again! The icing on the Festival's cake
was undoubtedly its series dedicated to the young Montreal formation
The Lullaby Baxter Trio,
and the Jazz d'ici La Presse, of which six concerts were
presented to sold out houses. An extraordinary edition, a spectacular
entrance into the new millennium with jazz from A to Z! Extended for
the first time with year-long, off-season programming that has met
with considerable success in giving pride of place to local musicians,
by Spring, 2001, the Festival International de Jazz de Montréal
was recognized as the 15th most admired enterprise
by Quebecers, with a 79% appreciation rate. This according to
an exclusive poll conducted by Léger Marketing that appeared
in the March issue of Commerce magazine. For the exceptional
quality of its Internet website, the Festival International de Jazz
de Montréal wins the Boomerangs Grand Prize in November 2000.
The year 2000 also marked General Motors’ debut as
Festival presenter, in collaboration with Labatt Bleue.
2001
Concert grid (810 Ko)
More than 1.7 million festival-goers, 2,500 participating musicians,
400 accredited journalists, some 500 concerts, 11 days of
festivities…Without a doubt, the 22nd Festival International
de Jazz de Montréal, held from June 28 to July 8, 2001,
demonstrated this year, perhaps more than any other, that it’s the
best musical event of its kind. “ Everything about this festival
is superb [ … ] It is my favourite Festival in the world but it's
also the best [ … ] The key thing in this festival is STYLE ”,
Michael Bourne, Senior writer of Downbeat. Despite cold
and gloomy weather, an unprecedented attendance record was set for a festival
in Canada. Many factors spell such a success. Of course, the Festival’s
legendary welcoming, warm and human atmosphere as well as the site’s
beauty, have something to do with it. Odds are, however, that the 2001 program,
jam-packed with new acts, first-time performances and musical creations
as well as one-of-a-kind classics, offered as much by local talent as by
many world-renowned stars, has much to do with the overall appreciation
of the event. Proof of this is ticket sales, which, for the first time
in Festival history, broke the magic $3M mark, for an increase of
50% over last year, and two-thirds of the concerts were sold out this year.
A special mention, tenor and soprano saxophonist David Murray; American
trumpeter Wallace Roney’s homage to Miles Davis; the
cozy evening with double bassist Charlie Haden accompanied
by pianist Gonzalo Rubalcaba; the entire
Jazz Europa “Italie” series featuring Italy’s most brilliant
musicians; the meeting onstage of trumpeter Roy Hargrove,
bassist and double bassist Christian McBride and
guitarist Russell Malone; the opening of
the festivities by none other than Diana Krall,
winner of the 2001 Ella-Fitzgerald Award; the magnificent concert
given by the legendary group, Remember Shakti;
Prince’s simply impeccable and memorable performance; the
stunning vocals of singer Jane Monheit;
and the extraordinary evening spent in the company of Manu Chao,
who had the Métropolis going as rarely seen before. Also of special
note at this 22 nd edition, the performance by singer Nicole Willis and
saxophonist Jimi Tenor, Montreal’s own Voodoo Jazz group;
the presence of singer Beady Belle, keyboardist
Bugge Wesseltoft and the striking
Medeski Martin & Wood joined,
for the occasion, by John Scofield on guitar and
DJ Logic at the turntables. There was also the fabulous concert given by the
Chris Potter Quartet; the performance of tenor saxophonist
Charles Lloyd joined by John Abercrombie,
Marc Johnson, Geri Allen and
Billy Hart, as well as the performance of one-of-a-kind
Michael Brecker with pianist Danilo Pérez
and double bassist Charlie Haden;
pianist Jean Beaudet’s inspired playing; the lively
performances of Steve Hill and Lulu Hughes;
the show by Nick Ali & Cruzao, a Toronto
group that received the Grand Prix de Jazz General Motors and the Bourse
Galaxie 2001… and so many more! As well, more than two million
hits were made on the Festival’s official Internet site (Info-Jazz Bell),
an increase of 200% over last year — more than half of the people
checking out the Festival’s web site came from the United States — moreover,
this year tourists bought 40% of tickets over the Internet, and for
another first, purchased more than 30% of the Festival’s entire
tickets, and sales registered at the on-site kiosks were higher than last
year’s too. That said, around 75,000 ouvenir items and no less
than 550,000 units of food and beer were sold, sales of which go toward
financing free outdoor concerts. Also of note, the colourful New Orleans
jazz quarter left many fascinated with its illuminated “cordelières”,
its typically spicy cuisine and its daily shows. Plus, the giant screen
and catwalk of the Labatt Bleue stage, the presentation of new series
devoted to voice, reggae, soul and acoustic guitar, and the addition of
many more seated areas, including new stands, have certainly not gone unnoticed.
Likewise for the new Banque Nationale’s stage shaped in the
form of a music stand and its ever-packed eating areas, such as the President’s
Choice Terrasse and the Languedoc-Rousillon wine and cheese bistro. That
said, THE surprise of the summer remains the new du Maurier Club,
with which the Festival has finally found the perfect formula for presenting
jazz music under the open sky. For its part, the Grand Événement
General Motors contributed once again to uniting different cultures
as more than 100,000 people came to feel the rhythms of Groove
Alla Turca! At the popular du Maurier Jam Sessions,
George Benson, Roy Hargrove,
James Carter, Russell Malone and
Rémi Bolduc,
to name just a few, showed up to play. Undeniably, this prestigious edition
leaves us anticipating the most memorable moments of musical escapes, whether
with family or friends, for years to come!